Our passion is enabling teams to find the best approach to their markets and customers. Through our vast experience working with globally diverse companies with diverse business cultures, we understand the importance of flexibility and speed. Our proven tools quickly help teams voice their opinions, and promote alignment to help make robust decisions.
Our team is as diverse as the clients we serve, and our experience spans a wide array of industries. It is also noteworthy that several of our team members have been past clients of Impact Planning Group. Our passion for the effectiveness of the Impact Planning Group approach was so great, we chose to join the firm to help others lead change in their businesses.
Senior Market Research Associate
Over our 35 years, we have been fortunate to work with clients for “generations”. We go deep in to several industries, and can share best practices across industries.
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Mel Ingold is a strategist with a diversified background in executive education and management. He excels at teaching executives in a variety of forums—from The Conference Board to his position as an adjunct professor of Columbia University School of Business. Mel is also a Guest Lecturer in Strategic Marketing at the University of Sao Paulo School of Business. As a consultant, he helps client companies design and implement market planning processes tailored to the specific needs of their organization and facilitates strategy workshops aimed at diagnosing and addressing significant business challenges. Much of Mel’s current work involves helping clients build superior strategic planning and marketing skills throughout their company.
Mel has taught at Duke University, the University of Iowa and the Lake Forest Graduate School of Management. His articles have appeared in numerous trade publications, and commentaries such as “Brand Management for Pharmaceutical Companies” can be found in recent issues of Pharmaceutical Executive magazine. Mel was also a contributor to “Reinventing the Sales Force,” a recent Conference Board publication.
Before joining Impact Planning Group, Mel directed the Management Institute at Baxter Healthcare Corporation, where he was responsible for corporate-wide executive and management development for senior executives and customers. His corporate experience also includes commercial roles at Bristol-Myers Squibb and American Hospital Supply Corporation.
Mel holds a Bachelor of Science degree from Seattle Pacific University and a Master’s degree from Central Washington State University. He lives in Wilton, CT, where he frequently hits the road as a dedicated runner.
Mary Abbazia is Managing Director of Impact Planning Group and Co-Author of The Accidental Marketer. She is known for her ability to infuse enthusiasm for the discipline of marketing. She is a strategic marketer who helps Fortune 1000 clients (such as GE, Pfizer, UTC and Marriott) grow their business by developing marketing skills and dynamic market strategies. She also teaches marketing to executives at Columbia University and at California Institute of Technology.
Mary is originally from the California where she started her career at Intel, and later joined The BASES Group, as a Vice President forecasting new products & services. Over the past 25 years, her vision to galvanize professionals has resulted in successful marketing strategies across a variety of sectors and markets. She is a renowned speaker, an executive educator and business coach. Her practical approach and proven frameworks enable clients to transform their business challenges into innovative marketing strategies.
Mary earned a Bachelor of Science in managerial economics from the University of California at Davis and received an MBA from Golden Gate University in San Francisco, CA. She loves to travel and explore different cultures. Mary now resides in Connecticut with her husband and two amazing children.
Martin Ma is a strategic marketer who excels at helping companies develop effective marketing strategies. Since joining Impact Planning Group, Martin’s work has included assisting global technology companies in developing their brands and re-examining their customer segmentation and product positioning. He is also a guest lecturer at Chicago Booth Business School and Indiana University/Purdue University in Fort Wayne, IN.
Over the past 21 years, Martin has become an accomplished executive who has successfully managed both upstream and downstream marketing in pharmaceuticals, consumer packaged goods, medical devices and orthopaedics. Martin brings a depth of experience in new product development, strategic brand management, market segmentation, brand positioning and strategic planning and execution. He is passionate about helping companies manage and protect brands, drive customer acquisition and loyalty, and deliver quantifiable results. Since joining Impact Planning Group, he’s been predominantly focused on the Orthopaedics Industry, Agricultural Industry, Medical Devices, Pharmaceutical and on Animal Health.
Prior to joining Impact Planning Group, Martin was the Global Head of Marketing for Zimmer Orthopaedics responsible for providing strategic direction for one of the companies’ largest divisions. He began his career at Bayer Pharmaceuticals and subsequently broadened his responsibilities and experience in Medical Devices at Bayer Diagnostics, where he led the development of a global brand identity and launched several successful product lines.
Martin holds a Bachelor’s Degree in Biology from the University of Western Ontario in London, Canada and an MBA from York University (Schulich School of Business) in Toronto, Canada. He resides with his wife, Janice and two sons Ethan and Ewan in South Bend, IN where he spends his spare time playing golf, reading and enjoying the pleasures of raising a family.
Tom Spitale is the co-author, of The Accidental Marketer. He has spent the last 20 years studying and unlocking the mysteries of marketing success. As a speaker, consultant and trainer he has launched thousands of strategic initiatives and plans in the Americas, Europe and Asia for Fortune 500 companies and for lesser-known organizations in highly-specialized markets.
Tom creates tools and frameworks that his clients use in workshop settings, helping them uncover the keys to differentiating their products and services in as little as two days. His goal is to help elevate the role of marketers in the modern organization to be the “orchestrators of company strategy.”
Tom is a dynamic facilitator who has led engagements in industries as diverse as technology, healthcare, financial services,, manufacturing and distribution businesses. He specializes in helping superior companies gain above-average prices and profits through meeting more customer needs than the competition.
Prior to his consulting career, Tom held a variety of marketing, pricing and actuarial positions for Wal-Mart, General Electric and Great American Insurance Company. He is a husband, father, entrepreneur, investor, musician, golfer, sports fan, spiritualist and cook. His hobbies expose him to successful practitioners in many different areas, which he finds extremely helpful in his work as a marketer.
Sean is a compelling communicator and an innovative and practiced strategic marketing executive bringing fifteen years of experience working in Europe and North America with General Electric and Barclays PLC to Impact Planning Group clients. Sean has managed global sales programs and developed sales force effectiveness training in Europe, Asia, and North America. His past business experience has created a high level of real world implementation knowledge which Sean now applies to client companies in the UK and Europe.
Sean shares his significant strategic planning and commercial execution experience including new product development, brand positioning, value proposition development, and strategic market planning.
Sean is a great advocate of new technology and leveraging that technology to enhance commercial propositions such as product and service enhancements like the introduction of Sales Force Automation, Pioneering Internet trading system, driving $200mm of revenue per year, web based on-line auctions, fully integrated finance system with a major customer enterprise system, web based marketing communication using ‘intelligent interface’ web sales tools using next generation video technology, retail B2C site development, commercial property ‘peer to peer’ information system, and vehicle tracking and mobile solutions development.
Sean holds an MBA from the University of Manchester (UK) Business School. He is also trained as a Six Sigma Master Black Belt. After seven house moves in ten years Sean has settled in Manchester England with his wife Elaine and son Connor. He currently spends most of his spare time restoring a 1964 jaguar MK2 to roadworthy condition – a big challenge, for as he puts it “I’m not sure it was roadworthy when it left the factory!”
Rob Hoctor is a senior level Marketing Executive with extensive, diversified global leadership experience in healthcare, medical devices and technology industries for both entrepreneurial startup companies as well as major conglomerates. Mr. Hoctor specializes in helping managers and executives with developing results-driven skills at profitably managing and growing businesses, and developing and implementing winning “outside-in“ marketing strategies.
During Mr. Hoctor’s career he has honed his global upstream and downstream marketing skills with market giants such as Kimberly-Clark and Covidien (formerly Tyco Healthcare and now Medtronic). Rob brings a depth of experience in international VOC based strategic brand management, market segmentation, brand positioning and strategic planning and execution. He has successfully launched hundreds of new products and championed numerous business development and acquisitions. In addition, he has a proven record of developing and implementing practical based processes; stage-gated product development, Innovation and commercialization. Rob is passionate about strategic planning and utilizing the planning process to drive a winning environmental culture in his client’s organizations.
Rob has been the President of Catheter Robotics, a development company in robotic heart catheterization; Vice President and General Manager for Johnson Medtech a division of Johnson Electric; Vice President of Global Strategic Marketing Covidien Surgical; Vice President International for Tyco Healthcare (all divisions of Tyco Healthcare); Director of Strategic Marketing for Kimberly-Clark Healthcare. Rob began his career in Healthcare with a startup company in laparoscopy as a Product Manager for American Hydro-Surgical. This startup was successfully sold to CR Bard. He has work for industrial technology companies in Aerospace, Defense Contracting and Nuclear Power with Conax, Inc., as a Project Engineer, and with New Industrial Techniques as a Product Manager. He is currently on the Board of Directors of EndoEvolution, LLC a laparoscopic medical device manufacturer.
Rob holds a Bachelor’s Degree in Industrial Management from Purdue University and an MBA from New York Institute of Technology
Noah Rosenberg is an experienced strategist well versed in bringing strategic insights to tactical action plans that can be executed by marketing and sales teams in the field. He brings a deep management consulting background to Impact Planning Group where he is focused on helping clients strengtehn their strategic positioning, customer segmentation, competitive differentiation and strategic pricing.
Noah brings over a decade of experience in management consulting serving the pharmaceutical, consumer packaged goods and government/educational industries. He is driven by a desire to create meaningful results through development of real world strategies that lead directly to measurable client results. Noah has excelled in working with leading companies to deepen their marketing skills and co-develop enhanced marketing tools. His experience spans a range of core strategic and marketing disciplines: innovation & strategic planning, new product development, new market entry, segmentation, brand positioning / defense, evidence based value messaging, tactical sales execution and acquisition strategy. Noah has also led transformational initiatives from business operations to organizational design.
Prior to joining Impact, Noah served various roles of increasing leadership at Quintiles, growing the domestic consulting business as well as launching and leading operations in Singapore and China. Noah began his career with the New England Consulting group, developing marketing and segmentation strategies for leading companies in consumer packaged goods and biopharma
Noah graduated Cum Laude from Babson College, with a focus in Global Strategy and Economics. He lives in San Francisco with his fiancé Shara; where in their free time they enjoy sailing, cycling, mountain biking, diving and trying to teach their old dog ‘Gnarly’ new tricks.
Paul brings over 25 years of “hands-on” experience in developing business and
strategies that uncover insights to facilitate growth. Through his expertise in marketing, finance, operations, and project management, Paul brings analytical and creative thinking from differing perspectives to solve new and old business challenges; a set of capabilities acquired working at Fortune 500s, small business and a tech start-up.
Paul’s core strengths are bringing strategic focus and order to challenging business situations. He helps clients collaboratively create impactful strategies that have buy-in and functional alignment – resulting organizations achieving their next their next level of success. A key philosophy of Paul’s is that strategy success is the responsibility of all functional areas, not just marketing. He believes that for objectives to be aligned to larger key growth performance indicators, it is imperative that all members of brand or business teams move in an agreed upon direction – sales, finance, supply chain and human resource team members must be involved in the marketing process.
Paul has developed and/or facilitated strategy sessions around the globe with clients such as General Electric, Pfizer, BASF, USAA, Prudential, Liberty Tax, UTC, Terumo BCT, Sumitomo-Valent, Syngenta, Johnson & Johnson, Takeda, CalTech, Columbia University, and Marriott. Prior to Impact Planning, Paul was commercially involved in as a manager and director at Unilever and Clairol with many well know CPG brands including Herbal-Essences, Aussie, Mentadent, Pepsodent, Dove, Slim-Fast, Ben & Jerry’s, Good Humor Breyers.
Paul recently guided a tech start-up in the mobile app space. Paul authored the business plan that raised $3.7M in seed funding. Under his marketing direction the company’s first app “Peep – Group Photo Sharing” was launched to the Apple App Store for beta testing.
Paul is a two-time graduate of the University of Connecticut, where he holds a B.S. in Engineering and a Masters of Business Administration. Paul resides in Milford, CT with his wife and two children where he enjoys family life, volunteer activities and reading.
Teri Motheral is a Marketing Professional with international focus on strategic planning and business development. This talent for forming consensus spanning geographies and diverse cultures has enabled her to develop and lead continuous innovation initiatives driving top-line and bottom-line growth for a number of industry-leading companies: Hospal, Gambro Renal Products, Covidien, CaridianBCT, and Terumo BCT. These experiences have provided her with a heightened comfort-level leading teams comprising members across North America, Europe, the Middle East and Africa, Latin America and Asia Pacific.
Teri is an energetic, dynamic and personable presenter. Teri holds a B.A. in Liberal Studies with a multicultural teaching Certificate from California State University, Sacramento and taught elementary school, before her interest in business was piqued – leading her to earn a Masters of Business Administration from Colorado State University. Her passion for both bio-sciences and business has served her well, professionally. Teri is equally comfortable with science in ‘pure’ form, having co-authored 6 peer-reviewed journal articles while working actively in research for Colorado State Health Sciences Center; and she has also authored a marketing article for PMO magazine – describing for the entrepreneurial audience ideas to successfully partner these frequently disparate interests.
Teri’s professional history has yielded her an unique blend of novel marketing insights matched with a thorough understanding of Quality and Regulatory Affairs, and these gifts are well-served by her talent for clear communication and by her own fresh, energizing presentation style. Her honest and pragmatic approach to management are a natural reflection of her genuinely happy and optimistic personality – and it is this characteristic and positivity to which she is quickest to attribute her many successes.
Teri currently resides in Longmont, Colorado with her husband and two children where she enjoys many outdoor activities, travelling, and reading.
Driven by her curious mind and passion for knowledge, Debby is always inclined to dig deeper than most. This has served her clients well throughout her twenty-four years of experience working as part of the executive marketing team at a Fortune 100 company, as well as with small businesses.
Prior to working with Impact Planning Group, Debby was Sprint’s Senior Director of Market Research. She was selected as a key member of a 20-person task force to develop a wireless service offering in the telecommunications marketplace. This venture grew to $10 billion in revenue— faster than any company in history. During her tenure at Sprint, Debby led the effort to bring consistent methodologies across five market research teams to facilitate senior management’s ability to view the business holistically.
Debby’s proven leadership ability includes setting a vision, galvanizing large groups and leading them to accomplish goals. She has a reputation for ensuring that projects and analyses are valid, reliable, cost effective, within budget, and timely within the constraints of the situation. Having delivered extensive research for the Sprint/Nextel merger within six months to meet a marketing launch deadline upon FCC approval, she’s known for her innovative approach to high-tech projects in fast-paced environments, under aggressive timelines and tight budgets. Prior to her Sprint career, she worked in a qualitative market research firm specializing in new product development for Fortune 500 clientele.
Coming from a long line of entrepreneurs, it was inevitable that Debby would join an organization where she could uncover invaluable market insights to large and small businesses, allowing them to act on that knowledge and move forward. Her areas of focus include marketing communications, acquisition, base management, sales and distribution, product marketing, market strategy and strategic planning.
Debby holds a Doctorate of Theology, a Master of Business Administration with an emphasis in marketing and a Bachelor of Science in journalism. She lives in Kansas City with her husband and her dog, Sophie and enjoys gardening, reading, and traveling.
Ted Bernard has over 20 years of experience in analyzing markets and understanding the complexities of marketing strategy. With successful experiences in both corporate and early-stage growth companies, he brings strategic insights and skills to help companies define value propositions, identify opportunities, and optimize strategic relationships.
Ted utilizes validated methodologies to develop frameworks helping companies to achieve superior differentiation and customer engagement. His knowledge of venture capital, corporate development, due diligence, and partner alliances has helped clients to achieve successful commercialization milestones, funding decisions, and concept launches. With experience in multiple segments, Ted has led numerous strategic engagements and innovation programs delivering strong quantifiable benefits.
He jokingly calls himself a “recovering economist” given his early career experience conducting research at the Federal Reserve and Council of Economic Advisers. His fascination with consumer behavior and the role of incentives have greatly aided his work in defining successful business strategies. Ted held a variety of management roles at top companies, including American Express and General Electric, before becoming a senior member of a leadership team which grew a small business process outsourcing firm into a global player and achieved a successful exit.
He is a husband, father, investor, athlete, and a committed community volunteer. His interests in history and behavioral economics keep him constantly exploring the intricacies of group dynamics.