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Who We Are

Impact Planning Group helps you grow your business through
B to C and B to B marketing excellence:

  • Marketing Strategy Consulting

  • Strategic Planning Consulting

  • Segmentation, Targeting, and Positioning Skills—Taught Using Action Learning™ Techniques

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(203) 854-1011

What We Do

We help our clients focus on the right opportunities to grow their business by:

  • Leading Marketing Strategy Workshops

  • Conducting Focused Engagements

  • Increasing Segmentation, Targeting, and Positioning Skills of Teams

  • Developing Marketing Roadmaps

Contact Us

How We Help

Impact Planning Group teaches you how to create winning marketing strategies:

  • Get Real Marketing Strategy Work Done While You Learn

  • Improve Segmentation, Targeting and Positioning Strategies Immediately

  • Answer Strategic Marketing Planning Questions Using:

    • Marketing Roadmaps
    • Marketing Plan Outlines
    • Marketing Plan Templates

How We Think

Impact Planning Group applies proven strategies to tough marketing issues for solid, innovative answers.
Webinars

View our Instant
Impact Webinars:

  • Thought Leaders with Impact: Rob Hoctor

  • Grow Your Business Using a Marketing Plan Outline

  • Differentiate by Setting Your B to C and B to B Marketing Plan Apart

  • Segmentation, Targeting, and Positioning