impact planning group's marketing strategy consulting delivers customer focused products and services through segmentation, targeting, positioning

The Insight Pyramid
Impact’s Action Learning Workshops turn data, information and knowledge into Customer Insight.

Click to expand examples below.

Data & Information

Barnes and Noble gathered data and information about the length of customer's store visits.

Knowledge

The knowledge gleaned from this data: "customers spend 3x longer in our stores than in other types of retail establishments."

Ending their inquiry at this point could have led to operational strategies to get customers through the store quicker, but...

Insight

By seeking deeper customer understanding, Barnes and Noble uncovered a key insight:

"Book shopping is a form of entertainment to many shoppers.

"This led to the innovative strategy of installing couches and coffee bars, transforming the book shopping experience."


 

 

We Solve Marketing Strategy Problems

We help companies determine ways to innovate and better compete.

Our marketing strategy consulting and workshops deliver:

 

Click to expand the questions below.

Impact Planning Group's strategic marketing consulting helps you to innovate and better compete. You’ll know you have a strategic marketing issue to solve if you have any of the following questions:

“How can we be more successful at innovation, not just with products, but in placement, positioning, packaging, and pricing strategies?”

“How can we find out what our customers really want, before our competitors do, when our customers themselves don’t know, or can’t articulate, what they want?”

“What are our company’s true strengths, and how can we leverage them to create unique value for customers?”

“How can we position ourselves and build an offer that not only meets customer needs, but is also truly innovative and differentiating?”

“How can we price in a way that reflects the unique value we offer to customers?”

See more of what we do and our unique process for doing it Click here.

to help solve your strategic marketing questions (203) 854.1011