Current and Recent Projects for Companies in Product/Sales Focused Segment
Current: Maintaining and growing market share throughout Europe despite significant distribution channel changes
We are assisting a multi-national manufacturing company with the creation of a pan-European strategy that will help them maintain or grow their market position in light of significant distribution channel changes.
Current: Helping a services business combat web-based competitors through integration and innovation
We are helping a consumer services business with a strong retail presence compete against web-based competitors through integrating its online and in-person capabilities in innovative ways.
Recent: Making Tradeoffs To Create Much-Needed Focus In a Particular Market
Recent: Changing a company’s pricing “mindset” from tactical to strategic
We assisted an electronics company in moving away from an internally-focused pricing approach based on cost and competitors to one that sets prices based on the value the product delivers to customers.