Current and Recent Projects for Companies in Marketing Machines Segment
Recent: Helping a sophisticated marketing company ensure their new innovations followed customer-centric best practices
We developed an innovation audit for a consumer products company that has led to a higher success rate for their new products.
Recent: Using the Voice of the Customer to innovate and improve a new product concept
We facilitated an Advisory Board for a large Women's Health organization, incorporating our Needs and Ability to Satisfy tools into a new product concept discussion with a group of surgeons, most of who used competitor’s products. The result: the new product’s chance of success was increased markedly by gaining direct input from the marketplace in a structured way.
Recent: Helping an international company “localize” its approach to strategic pricing
We helped a company translate its customer-centric pricing approach to account for the specifics of its local market when setting price points for an innovative new product.