Current and Recent Projects for Companies in Entrepreneur Segment
Current: Designing, facilitating and deploying a disciplined product and market planning process
We are working with a large pharmaceutical manufacturer to develop and deploy a structured product planning process globally. The goal of the project is to increase product innovation and insight through a robust, market-focused approach; streamline the planning process through standardizing plan components; and satisfy management’s need for comprehensive plans that address a full range of changing market, customer, and company dynamics.
Recent: Growth Through Focus
Recent: Improving Market Performance By Giving Customers What They Want
Recent: Helping a hotel company use customer insight to come up with the “next big idea”
We worked with a major hotel chain in turning massive amounts of customer data into insights that are feeding their new service development processes.
Recent: Helping an energy company determine a price point for an innovative offering
We assisted a company in utilizing our strategic pricing approach to find a successful price point for a brand new product in a new market.