Current and Recent Projects for Companies in Business Scientist Segment
Current: Driving customer-focused innovations to help a company differentiate itself vs. price-based competitors—without lowering price
We are helping a global client in the agricultural business maintain share vs. generics in Vietnam.
Current: Helping a client decide whether to accept an offer to purchase their company
We are helping one of our industrial manufacturing clients evaluate whether to accept any of three offers to purchase the company. The company has achieved a CAGR of nearly 20% over the last 5 years using the IPG methodology.
Recent: Developing and Implementing a Disciplined Marketing Planning Process and Structure
Recent: Creating a tailored market planning process for the Asia/Pacific region of a U.S.-based healthcare company
This project had two phases. 1) Creating the market planning process to meet the specific needs of the Asia/Pacific region (and this company’s business) and 2) educating all regional and country-specific marketing managers on how to implement the process.
Recent: Developing Complete Strategies for a Specific Product or Market
Recent: Utilizing a strategic pricing process to help a company find where they were leaving $300,000 on the table
Using a customer-value based pricing approach, we helped a company examine their product line and determine which products/services were under-priced compared to their value vs. competitors. They successfully raised the price of their conference series, gaining $300,000 in profit while maintaining attendee volume compared to prior years.